ATLANTA and ONTARIO – May 10^th, 2012 – Promax a world leading specialist in Trade Promotion planning, management and optimization solutions (TPM & TPO), today announced that it has been selected by Dare Foods, a family owned cookie, cracker, fine bread and candy manufacturer who have been operating in Canada and the USA for 120 years.

Alan Miller, President of Promax Americas LLC said “we are confident that Dare Foods will realize measurable benefits from the Promax PX solution.  One of the key drivers for implementing a TPM/TPO solution was to enable Dare Foods to create greater visibility of sales volume plans and spending and allow for longer term planning.  The utilization of the Promax PX Strategy Planner scenario modelling capabilities will empower increased efficiency and accuracy of sales planning and forecasting processes”.

Don Nicol, CEO of Promax Applications Group added, “Promax PX will enable Dare Foods to implement a consistent, repeatable business process enabling them to achieve a best practise approach. These areas of improvement exemplify the way in which Promax PX can optimize Trade Funds and deliver increased profit for Dare Foods”.

“In a challenging economic environment with ongoing increases in commodity costs, Dare Food‘s decision to implement and stardardize their TPM strategy using Promax PX provides confidence we are taking the right actions to drive further efficiency, enable growth and maintain the long-term health of our brands.  The Promax PX solution is a highly intuitive, spreadsheet-like application which will be tightly integrated to our ERP system.  Having one closed loop solution we believe will provide greater accountability and ownership for key account executives in sales planning process”, said Massimo Nigro, Dare Foods Sr. Manager Business Technology.

Eileen Carmichael, Director of Finance at Dare Foods added, “with the use of Promax PX’s sophisticated Funds/Check Book functionality, it will create a consistent process of trade spend authorization and approvals ensuring there are no surprise claims, deductions or overspends.  As a result of our extensive research and selection process, we believe Promax PX is the only true “multi-lingual and multi-currency out of the box solution for TPM and TPO.”

BANGALORE, India and SYDNEY, Australia – April 30^th, 2012 – Wipro Limited (NYSE:WIT) today announced that it has signed an agreement to acquire Promax Applications Group (PAG), a leading player in trade promotion planning, management, and optimization solutions space.

As per industry estimates, consumer focused companies spend 12 to 25% of their gross annual sales on trade promotions. Organizations are increasingly leveraging analytics to enhance effectiveness and maximize the return on investment (ROI) of their spend on trade promotions.

“Analytics is a key growth driver of Wipro’s growth strategy. The acquisition of Promax Applications Group will strengthen Wipro’s positioning and capability in management, analytics & optimization of trade promotions, and further extends our leadership in analytics and information management services. Combining PAG’s deep industry expertise with Wipro’s proven experience in delivering end-to-end large business solutions to global clients, will enable our clients to maximize the ROI of Trade Promotion spends”, said K.R Sanjiv, Senior Vice President and Global Head, Analytics and Information Management, Wipro.

Don Nicol, CEO of Promax Applications Group, added “We are excited and proud at the prospect of joining Wipro which is recognized globally for its comprehensive portfolio of services and, strategic focus on advanced analytics capabilities. PAG will help Wipro to differentiate its offerings in the trade and marketing management space through an added value proposition. The combined entity will provide clients access to an enhanced portfolio of technologies and solutions, and provide employees enhanced training, growth and career opportunities.”

Promax proudly receives its second prestigious Consumer Goods Technology Award

ATLANTA and SYDNEY – 2 February, 2012 – Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that it has received another CGT (Consumer Goods Technology) Award – the 2012 Readers’ Choice Best in Class for Trade Promotion Management (TPM) solutions.

CGT is the leading US based business and technology resource for the Consumer Goods industry.  CGT is committed to helping consumer goods executives improve business performance through integrated media that delivers actionable insight, benchmark analysis and critical networking.  For the 12^th year in a row, CGT asked its subscribers of over 58,000 influencers and business-decision makers across business and IT, to identify their most valued and used solution and service providers across 10 categories including Trade Promotion Management and Trade Promotion Optimization.

Don Nicol, CEO of Promax commented, “We are delighted and extremely proud to receive our second prestigious award from CGT.  In 2011, we received the Editors’ Pick Award due to the significant impact our solution was having on the consumer goods industry.  Since then, Promax has continued its thought-leadership position with extensive Research & Development this year further enhancing the modeling, analytics and optimization functionality to the already rich footprint of Promax PX.  Promax Applications Group is 100% dedicated to Trade Promotion Management & Optimization arena, so our solution is designed to meet the specific needs of consumer goods companies. The Promax commitment to providing a world-class best practice TPM/TPO solution is obviously having a positive impact on our users who participated in the CGT Readers’ Choice survey”.

SYDNEY and BANGALORE – 31 January, 2012 – Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced its Strategic Partnership with Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE:WIT), to offer Trade promotions optimization, management and predictive analytics solutions to its Consumer Goods  clients across the globe.

As per leading industry analysts, CPG clients typically spend anywhere between 12 to 25% of gross sales on trade promotions to drive demand in retail channels. CPG clients are now increasingly looking towards adopting predictive analytics and science based rigor to enable them get better insight into the effectiveness of the trade promotions.

“Trade Promotion spend constitutes a significant part of sales & marketing expenditure for CPG clients. Our partnership with Promax will enable us to integrate predictive analytics capability into existing trade promotion management & optimization solutions. Insights generated using our solution will help our clients maximize the return on investment of their Trade Promotion spends. An alliance with Promax will further extend Wipro leadership in the area of predictive analytics”, said K.R Sanjiv, Senior Vice President and Global Head, Analytics and Information Management, Wipro Technologies.

Don Nicol, CEO of Promax Applications Group, added “We are delighted and proud to enter into strategic partnership with Wipro Technologies in the Trade Promotion Management (TPM) & Trade Promotion Optimization (TPO) domain. Promax delivers an intuitive, integrated platform that meets TPM and TPO needs in one solution. Combining this with Wipro’s proven experience in delivering end to end large business solutions to global CPG clients we will be able to maximize the return on investment of Trade Promotion spends for our joint customers”.